Google Marketing Case Study Example | Topics and Well Written Essays - 500 words

Google Marketing - Case Study ExampleThe company of Google focuses on the substance abuser thus ensuring that the quality of advertising is useful to the consumer just as much as it is to the company itself. inappropriate other companies, Google focuses on doing a small number of advertisements but of high quality and yielding results. In addition, Google is fast than other search engines and aims to achieve democracy and always doing great. This business practice has seen Google rise to the scoop out search engine since 1996. Moreover, the company has a philosophy that a person does not need to be at their desk in order to make money or to get an answer. Different types of online advertising be used today one of them being text ads. In this form, the adverts are displayed, as simple, text-based hyperlinks are know as Text Ads. This form of advertising does not overwhelm graphics or images. They are generally found on non-search websites and can be served by separate websites or an issuers individual ad servers. Moreover, there are display advertisements, which are mostly available in many standards shapes and sizes. Such websites include posters, trailblazer boards, towers, huge boxes, and extra sized graphical ads.For Google to be successful in their display ads, it depart try to win adverts away from advertising in the US television industry. The company will excessively require creative capabilities and relationships with large advertising agencies. Other areas that Google will have to venture in afterlife is the mobile telephone advertising which has over 3 billion users (Kerin et al, 2010).