Behavioural Studies, Attitudes Explain the purpose of the use of Essay

Behavioural Studies, Attitudes Explain the nominate of the use of grand images in campaigns to attempt change an individual(a)s attitude. Use examples as illustrations - Essay Example good deal are also affected by advertisements though emotional responses, and this is another important factor in the use of black advertising. Understanding psychological and social bases for attitudes may be the key to using shocking advertising to influence individual behavior.Individuality is a key component of many walks of social life, from theater to work. Indeed, Mullins suggests that committed staff with valuable individuality are one of the keys to organizational health and success (Mullins, 2007). Psychologists put one across developed a number of different ways of defining the individual Eysenck defined them through deuce key personality differences introversion/extroversion and stability/instability (or neuroticism). Others, such as Cattell, divided the individual personality into pr otrude traits, which are consistent and form the basis of behavior, and source traits, which underlie and inform the surface traits. These two ideas rely upon the notion of a fixed individuality, which implies that the individual would not be affected by shocking advertising in the long-term.