Bottled Water in Australia

Bling pee is a laid-back end or Super prodigality bottled wet product created by Kevin G Boyd a Hollywood producer / designer. Bling urine costs from $US35. 00 to $US2,600. 00 per bottle and the pee is bottled into glaze bottles studded with Swarovski crystals. Bling has been featured on MTV symphony awards and The Emmys and on its web place refers to itself as the Rolls Royce of bottled irrigate. To give away the potential consumers in Australia we need to looking at at the target food mart and commercialize segments bling are looking to fulfill.The superior status, and pricing, that bling set up on their product would narrow the geographicalal segment to the economic centers of Australia, which Sydney, Melbourne and Brisbane. A geographic segmentation is identifying and analysing the location that a familiarity is looking to do into. In Australia a potential geographic profile would gravel at the state level, then move into cities, then if necessary a municip al level to identify potential consumer (Kotler, P. , Adam, S. , Denize, S. , Armstrong, G. 2009), The demographic make-up of a potential market is made up of the age group, income, occupation, gender, race, breeding and religion.Demographic segmentation is a prevalent form of analysis and very of import(prenominal) part of identifying the size and methods of communicating with a target market. (Kotler et al, 2009) After reviewing the media on bling and the website the demographic profile for bling would be 20 35 yr old age sustain with a full(prenominal) level of income. This is back up by blings involvement with MTV, The Emmys and the set of their product. The psychographic and behavioural segmentation bling would be looking at is a benefits viewpoint (Kotler et al, 2009).The benefits trend is the benefits the drug user perceives to obtaining by using the product. The benefits from bling h2o are that of brotherly status and build by crapulence bling users would be background themselves apart. From the marketing segmentation identified bling would be looking at a infantile high income earners who place a high importance on their external kitchen range. on with targeting the these individuals, 5 star hotels and up market nightclubs would also be consumers of these products due the cooccur target market and perceived image they are looking to convey. This is identified by bling themselves on their ebsite where Boyd had the idea whilst observing celebrities and how each of them treated the bottled water they drunk In 2004 2005 Australians consumed closely 550 million litres of bottled water, with worldwide uptake growing 57% from 1999 to 154 billion litres. (Munro 2006). The main industry body in Australia is the ABWI which was open 10 years ago and claims its objectives are to promote awareness and use of bottled water, and to check over that consumers postulate safe good perceptiveness water. The ABWI boasts member such as Coca- gr ass Amatil Ltd and Schweppes Australia ttp//www. bottledwater. org. au/scripts/cgiip. exe/WService=ASP0003/ccms. r? Roxy=0x0002f062=10007 Bottled water is creation looked at as a serious environmental pop. The main packaging for bottled water is plastic, which is made from fossil fuels and Australia uses 314,000 barrels of inunct in bottling water each year (K awaysoukis, 2007) Although the plastic bottled water comes in is recyclable, Australians are only recycling around 35% of the bottled water they purchases, 55% goes to landfill which accounts for 70,000 tonnes of plastic waste. Koutsoukis, 2007) (Munro 2006). It is been seen as such an environmental issue that Bundanoon, a small townspeople in NSW, has illegalise the sale of bottled water in its stores when a company was looking to extract water from their underground reservoir, and claims to be the first town in the world to enact such a policy. A review of social media surrounding bling h2o a immense percentage of web logs condemned bling for being over priced and had concerns about water being sold at such a premium when overmuch of the world is without wipe water.An internet blog by Sassisam title Bling H2O self in a bottle. Sassi surface-to-air missile points out that she consumes 4 bottles of water a daylight and that would equate to $US980 per week just for water. Sassi Sam concluded that she would consider buying from bling if they support charities that focused on supplying clean water to those who dont have access to it. Bling was featured on the site BoingBoing and points out that people who buy this must be fools. The interactive comments section of BoingBoing raised the issues of the importance of social status and that is orbit ridicules levels.BoingBoing was the only website that brought up the issue of socially responsible marketing by user Cameron Barrett. If the author of this article was the brand double-decker of bling h20 they would be associating themselves with one of the many likeable organisations that are helping provided clean drinking water. An organisation like charity water is able to provide a soul with clean drinking water for $1 a year. This small cost compared to the premium charge would quell the concerns over the moral philosophy of the company and leave the image issue with those who buy it. ttp//www. theage. com. au/news/ subject field/bottled-water-the-new-ecodisaster/2006/02/25/ 1140670303250. html http//www. theage. com. au/articles/2007/08/18/1186857841959. html? page=fullpagecontentSwap1 http//news. bbc. co. uk/2/hi/asia-pacific/8141569. stm http//www. bottledwater. org. au/scripts/cgiip. exe/WService=ASP0003/ccms. r? Roxy=0x0002f062=10007 Kotler, P. , Adam, S. , Denize, S. , Armstrong, G. (2009), Principles of Marketing. Pearson raising Australia, Frenchs Forest